The 1979 Iranian Revolution saw the immediate state seizure of one of the world’s most significant private automotive collections. Mohammad Reza Pahlavi — the last Shah of Iran — had used the state’s oil wealth to amass approximately 140 exotic vehicles before his exile. Following the collapse of the monarchy, the cars fell under the...
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Inside the Collector Economy — The Rise of Tangible Assets
Across categories, the collector economy is defined by a convergence of emotional value and financial logic. Whether through heritage jewellery, blue-chip automobiles or culturally significant artefacts, collectors are increasingly viewing ownership not just as consumption — but as strategic acquisition. As global wealth diversifies, these tangible assets are becoming integral to how value is stored,...
Opinion: De-Dollarisation Is Not a Shift — It Is a Threshold
De-dollarisation is one of the most poorly treated concepts in contemporary economic debate. With every transaction in yuan, some proclaim the imminent end of the dollar. Conversely, others dismiss it as a geopolitical illusion. Both interpretations fail for the same reason: they confuse the existence of a mechanism with the activation of a regime. The...
8 Classic Cars Revered by Collectors for Their Provenance
In a market increasingly characterised by provenance and historical significance, LUXUO explores the appeal of investing in collectable classic cars. Due to limited production, distinct design authorship and documented racing heritage, a handful of models consistently defy broader market fluctuations. Beyond their mechanical prowess, these models serve as cultural artefacts with enduring appeal for collectors....
Time, Gently Elevated with Parmigiani Fleurier
Parmigiani Fleurier adds a new expression to the Tonda PF Automatic timepiece with the new Alta Rosa. The Alta Rosa Tonda PF Automatic 36mm adopts a rose tone, which is not only a colour variation but also a continuation of coherent chromatic and architectural research. At Parmigiani Fleurier, each new shade is conceived as part...
Pomellatto’s Story of Joy Told in Gemstones
Pomellato is reaching a milestone and celebrating it with new creations in the Nudo collection. Pomellato’s Nudo collection is celebrating its 25th anniversary with new additions to the line. These beloved creations explore colour through gemstones in delicate designs, moving together in balance to reflect every facet of a woman’s life. Nudo celebrates colour as...
The Mini Effect by Boucheron
Boucheron continues to reinvent its Quatre collection, constantly evolving it while keeping its essence unchanged – enter the new Quatre XS. This year, Boucheron brings its Quatre collection to the spotlight with Quatre XS – a mini take on the maison’s iconic ring. The Quatre universe is also expanded with new creations designed for styling...
Jewels of the Gulf
The GCC is positioning itself as a serious player in the global jewellery landscape. We bring regional names that have been in the market for a while, as well as those starting their journey into this vibrant world. The Middle East is well-known for its love for jewellery and watches. People in this region not...
Exploring Time: Watchmaking Destinations
For those who value the art of timekeeping, these journeys will forever change how you view your wristwatch. DARIA GLODOWSKA AT PIXABAY For centuries, the art of watchmaking has fascinated humankind. Travelling to cities that celebrate this art is a dream for collectors, history buffs and timepiece enthusiasts. From the intricate gears to the flawless...
The Modern Man’s Grooming Ritual with VITAMAN
In a world where more men are embracing a consistent grooming routine, VITAMAN steps into the scene with natural formulas and simple steps that fit a man’s life perfectly. A great complexion rarely happens by accident. More often than not, it comes down to a few consistent habits: cleansing properly, keeping things balanced, and using...









