TOi Fine Jewelry, the Dubai-based, Emirati fine jewellery house founded by designer Aisha Binhendi, will unveil its Sparkle Sauvage collection when the brand makes its debut at the Doha Jewellery and Watches Exhibition (DJWE) 2026, which runs from September 28 to October 3.
Inspired by nature in all its forms, Sparkle Sauvage explores the markings, textures and details found across the natural world. From animal patterns to organic forms, each creation offers a distinct expression of nature through fine jewellery.
This is a collection designed to evolve with nature as its endless source of inspiration.
Contemporary Design and Fine Craftsmanship
TOi, the homegrown luxury brand, which celebrates individuality through contemporary design and fine craftsmanship, will be exhibiting at DJWE in partnership with leading Qatari jeweller Gema at the Arts & Gems Pavilion.
To celebrate its DJWE debut, TOi has created a variation of its Whoop Charm, a signature piece which has been designed in delicate pearls and luminous gold, specially for the event in Doha.
The Brand’s Philosophy
The name TOi, meaning ‘you’ in French, lies at the heart of the brand’s philosophy. In a world where individuality can easily be lost in the desire to follow, TOi celebrates what is uniquely your own. Each creation is designed not to define its wearer, but to become an extension of her. As unique as you.
Made in Dubai, every TOi creation is crafted in 18-carat gold and natural diamonds. Each piece is made to order, individually created only once it has been chosen, embracing a considered approach to fine jewellery where craftsmanship, intention and individuality define every creation.
Versatility at its Core
From the beginning, TOi has approached fine jewellery as something to be worn and lived in. Designed with versatility at its core, a TOi piece can move effortlessly from the everyday to an evening, a special occasion or even a bride’s wedding day, adapting to the woman who wears it rather than to a single moment.
The House launched with its Sparkle Signature Collection in 2021 before introducing high jewellery during Paris Fashion Week within its first year. TOi later became the first Emirati fine jewellery brand to grace the Cannes Film Festival red carpet, bringing its Dubai-born identity to an international stage.
The brand was also awarded the Emerging Jewellery Designer Award at the Retail Jeweller World Awards in 2023 and has been featured in the VO+ Trendbook in 2022, 2025 and 2026.
At the heart of TOi is a belief that jewellery should never overpower the person wearing it. It should simply add to what is already there.
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